GIF (Graphics Interchange Format) are a great choice for creating simple mute animations, such as short loops or repeating patterns. They can effectively convey motion, reactions, and emotions in a compact format.

They are frequently used in digital marketing campaigns and advertisements to showcase products, services, or promotions in a visually appealing and attention-grabbing way.

Despite these benefits, it’s important to note that GIFs do have limitations, such as lower colour quality compared to other formats like PNG or JPEG, and their suitability for only short animations due to file size considerations.

Depending on the specific use case, other formats like JSON animations might offer better solutions for more complex animations or longer sequences.

I combine my UX design knowledge with my drawing skills to create unique GIF animations.

When made from scratch, I first design the different elements I need for the animation in Adobe illustrator. If you provide your existing logo or design, I will split it into parts to be animated and create a frame by frame GIF animation using Adobe Photoshop.