Nowadays, the availability of automated tools and templates for creating animated logos will lead to similar-looking results among different businesses. Nothing more unpleasant to discover that your animated logo looks just like your competitor’s.
Investing time and effort into creating a unique and memorable animated logo will have a significant impact on how your brand is perceived and remembered by your audience.
I have a combination of UX design knowledge and drawing skills to create a unique and genuine animated logo. I apply the principles of simplicity and clarity from UX design to ensure that your animation is easy to understand and conveys its message quickly.
Animated logo allows to emphasize key aspects of your brand in a short span of time.
Here is the animated version of the Wallonia – Brussels Federation: the animation starts by displaying the map of Wallonia and Brussels region, before merging into the final logo, represented by W & B letters.
Animated logo as an intro to your videos is a great way to add professionalism and brand consistency to your content.
It will leave a lasting impression on viewers, making it more likely that they’ll remember your brand.
Here is one of the training videos of the Karate French Federation. I designed the animated version of the logo, added it to the video as an intro and it moves to stay at the top right corner of the screen.