Explainer Video

A motion design video is made from drawn elements which are then animated to create a short video. The video contains various types of graphic elements: drawings, images, pictograms and typography.

All these graphic elements are animated and synchronized on a voice-over. Other sound elements (background music and sound effects) are also added.

A motion design video is a very effective communication support when you want to deliver a short message (usually between 60 seconds and 90 seconds) in a playful and easily memorable form. This format is particularly popular with Internet users because it synthesizes the information in an easily accessible format. For a company, it is an excellent way to present a product, a concept or a new service.


The price of an animated video depends on many factors. Since each video is different, it is better to analyze your project and your expectations before giving a quotation. Depending on the type of animation and its complexity, the budget required can be extremely different from one video to another. Here below are the factors which impact the price:


The longer a video is, the more graphic design and animation work will be required. Nevertheless, a short animation can be more expensive than a long one if the design and animations are more complex.


There are many different designs, from the simplest to the most advanced and detailed. Iconic design and text will generally be simpler and faster to animate – and therefore less expensive – than complex and detailed characters or scenery.


Animation can range from simple appearances to much more complex movements. As far as character animation is concerned, the more advanced and detailed it is, the more time it will take to develop. Making a character appear with a sliding movement will therefore be less expensive than if he walks, for example.


The voice-over is used to support the visual and to improve the understanding of a subject. However, its recording by a professional actor has a cost that depends mainly on the length of the recording.

Background music and sound effects:

This is the choice of music and sound effects work. We will generally opt for stock music, the price of which will depend on the track and the broadcasting range (internal, web, tv, etc.).


Other elements may influence the price. These include video sequences or stock images to be included in the animated video for example.


Simply fill out the quote request form where you will give a brief description of your project. It is a matter of determining your needs and expectations:
present your company, explain a product or service, make a tutorial, etc…
Define the target audience and budget
Identify the distribution platforms (web, internal communication, TV or others);
Define the graphic style to give to the project.

You will indicate in the form if your video will have a voice-over. This voice-over will be created from the script, made to explain textually the course of the animated video.You know well your company, your product or your service, so you are in the best position to describe your project and to prepare a complete script, which you can submit to us for


Your script will allow us to make the storyboard, which is a breakdown of the script of your animation where each scene is illustrated by drawings. It allows us to define the actions, the location of the graphic elements, the movements and the transitions.


Based on the storyboard, we start the production of all the graphic elements of the animation video. We will submit them to you for approval before
starting the animation.


The voice-over is an important element of your video, it will always be done by a professional actor. Here are some voice demos you can choose from.

Sound effects & background music:

Along with the animation, we offer you several choices of stock music, in adequacy with your project. Once the animation is validated and the music chosen, we proceed with the sound design. We then insert the music and sound effects into the project.


When the graphic and sound elements are finished and validated, we then proceed to their animation according to the pre-established storyboard. Once completed, we submit a first version of the animation and make any final adjustments before final delivery.

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