It happens that the name, the corporate name of a company is a sign or a symbol which has nothing to do with its corporate purpose.
The logo will be that symbol and the animated logo will be used to describe that symbol in a funny way.
This is the case with the North Gate concepts logo, where the challenge was to illustrate « North Gate » through a small animation.
So I designed a compass with the needle pivoting to point the north, then the compass turned into a large fortress gate to reveal the entire logo.
Use your logo to illustrate in seconds, the name, the corporate name of your company in an impactful way.